Gloria Jean's Coffees is a specialty coffeehouse chain founded in the United States in 1979. It has since expanded globally, known for its premium coffee beans, a wide variety of coffee drinks, teas, and pastries. The brand emphasizes high-quality coffee and customer experience, often featuring a cozy, welcoming atmosphere in its stores. Gloria Jean's Coffees operates numerous locations worldwide, particularly prominent in Australia, where it has become a leading coffee brand.
Role: Graphic Designer
Duration: 2014-2016
Responsibilities:
1. Social Media Management:
-
Developed and executed content strategies for Instagram & Facebook.
-
Created engaging posts and managed content calendars.
-
Analyzed performance metrics to optimize strategies.
2. Digital Marketing & CTR Optimization:
-
Managed digital ad campaigns across various platforms.
-
Analyzed campaign performance using Google Analytics.
3. Collaboration:
-
Worked with marketing, sales teams for consistent branding.
-
Led projects from conception to completion.
Luvli
Chomper
Gubby
Wiggles
Some things just go together: Wine and cheese, peanut butter and jelly, books and coffee.
For the little ones who can’t enjoy coffee just yet, Gloria Jean's Coffee got creative. Each item on the kid’s menu is named after and inspired by popular drinks on their menu, and features kid-friendly drink or food items. It’s a great way to spark creativity with our A4 draw in menus and fill up those growing bellies!
 |  |  |  |  |
|---|---|---|---|---|
 |  |  |